Tags
Education · Web Redesign · UX/UI · Lead Generation
Client
EAE Business School
Simplifying the Admissions Journey
I reorganized the content and UX so prospects could quickly understand programs, requirements, and next steps.
EAE Business School is a business school with a very wide range of bachelor’s degrees, master’s and executive programs. Their website had fallen behind: a lot of content, little structure, and an experience that didn’t really help future students find their way or the school capture qualified leads.
The goal of the project was to redesign the website end-to-end in order to:
Better organise and structure the full program offering.
Make it easier for future students to find the right program.
Create a more scalable design foundation to update content every academic year.
Problem
The starting point was a website with several friction points:
A navigation that wasn’t very clear and not truly focused on program discovery.
Dense pages with information that was hard to scan.
Program pages that didn’t directly answer the most common user questions.
Forms and lead capture not well integrated into the browsing and decision flow.
In short: a lot of content, but very little guidance for the user.
Role & process
I was part of the team as a Digital Product Designer, working closely with the UX Lead, creative direction, development and content.
My contribution focused on:
Wireframes for key pages:
Home
Program listings
Program detail pages
UI design:
Layouts and visual hierarchy
Reusable components for different types of programs
Interactive prototypes to review flows and align the solution with business and development.
At process level, we worked in four main steps:
UX/UI analysis & consulting (team)
Reviewing the existing website, identifying pain points in navigation, content and hierarchy, and defining high-level improvement hypotheses.Page architecture & structure
Reorganising navigation around programs and defining standard structures for listings and program pages.Wireframing & visual design
Exploring new layouts and content prioritisation, then translating that into visual design aligned with EAE’s brand.
Prototyping & handoff Creating clickable prototypes for internal validation and handing off designs to the development team.
Solution
The redesign translated into three main improvements:
Program-centred navigation
A clearer, more organised menu with programs as the main entry point and direct access to key information (admissions, campuses, contact, etc.).Clearer, decision-driven program pages
Pages structured around real user questions: what the program is about, who it’s for, what I’ll learn, how and where it’s delivered, career opportunities, etc. All broken down into more visual, easy-to-scan sections.A more scalable design foundation
Layouts and components designed to be reused and adapted to new content needs without losing visual consistency.
I don’t have quantitative post-launch metrics (leads, conversion, etc.), as they weren’t shared. Even so, this project was key for me as a designer: it gave me hands-on experience working on a full redesign with high content complexity, and helped me understand the importance of information architecture, modular design and close collaboration with business and development stakeholders.
